A woman with shoulder-length hair wearing sunglasses, a cream-colored, vintage-style dress with lace and embroidery, and layered necklaces, stands in a garden with various flowering plants. She is holding a flower stem and appears to be examining it.

From Hedge funds

to dahlias

& Vintage

About Land:

Jenna Land spent a decade in the world of hedge funds.

When COVID hit, she turned her yard into a cut flower garden and redirected all of that energy into sustainable floristry. Flowers are still her artistic medium. that will never change.

What changed was the direction. Instead of opening a flower shop, she built the thing she’d always wanted: vintage, done deliberately. Not trend led, but quality first, design and era second.

Collect by Land favors materials that were made to last: silk, linen, cashmere, mohair, leather… the good stuff. Pieces chosen for construction, integrity, and how they age, not how they photograph.

The corporate world taught her the limits of systems that can’t be changed. This work exists in opposition to that. It is built around judgment, problem solving, and the freedom to decide what comes next.